I like to do my homework to understand the industry, competition, and figure out ways to stand out in the toughest industries.
Your brand is not just a name and a logo. It involves your colors, domain, tagline, messaging, graphics, patterns, typography, and competitor positioning.
After all components of the application have been compiled, I break that down into naturally occurring categories and priority.
Transform my designs into clickable, interactive Prototypes and Mockups. The designs are coming to life.
All of previous components are taken through a bunch of iterations on paper while I explore to find the best flow and design patterns for the site or application.
I give detailed instructions for developers and walk them through all the designs so there is no miscommunication.
The sketches are brought to life in high-fidelity mockups, which will be presented for feedback. Iterations follow.